Why does the e-shop need Blog Posts? Web Expert presents you the reasons. The primary goal of an e-shop is to direct its traffic. This results in increased sales. Of course, it is known that paid advertisements also contribute to this. However, blog posts are a form of advertising that can be done for free. With these you will manage to increase organic traffic to your site, without spending money. So let’s see in more detail the reasons why you should include blog posts in your e-shop.
Make your presence stronger
A strong digital brand and personality are very important in trying to differentiate yourself from your competitors. To make your store really stand out, you need to develop your brand voice. Nothing works better than writing blog posts. Share your story with your audience through content.
Attract customers in new ways
This idea is relatively simple. The more pages you have in your store, the easier it will be for the web to find those pages. Leverage sources like paid advertising, organic traffic, referral sources and email marketing to increase awareness and digital activity on your online store.
Improve your SEO
There is one type of traffic that is incredibly profitable for online businesses. The SEO. To leverage search engine traffic, you need to offer what search engines are looking for. That is, content that helps website visitors get answers to their questions. Whenever e-shops use blogging and do it in a way that focuses on search engine traffic, the traffic that comes to their store increases dramatically.
Enable customers to share your content
Think about how you can get your customers to share information about your store and your e-shop products. This is another answer to the question “Why does the e-shop need Blog Posts?”. You might be able to attract them by offering them a free gift, a discount, a contest, and more. But when you blog, all that useful content improves the chances that someone will share your content because of the relevant information on your site. You will also be able to share your own content, instead of just publishing your product pages.
Hit the call-to-action
Every time you start blogging, you open up new avenues to tap into a consumer’s mind. In ways that most ecommerce store owners can’t. As they read your content, you have their attention. At the same time you have the ability to direct them where you want them to usually go on different product pages. However, when you blog about new trends in your industry, success stories from your customers, answering frequently asked questions can bring your visitors closer to becoming customers. Then, throughout the content, you can use a “call to action” to specifically direct them to one of your product pages.
